Cutting-edge Berry breeding

Marionnet Label

France

Seed Company
Plant Breeding
Trees & Perennials
Vegetables

Marionnet Label

French seed company in Berry fruits, asparagus, pioneer of micropropagation and world leader in date palm tree vitro-plants. Doriane software users since 2019.

The Marionnet family has been in plant breeding and production for over a century. Starting with Asparagus in 1891, then Strawberries in the 1920s, the company distinguished itself in 1972 by creating the first private 𝘪𝘯 𝘷𝘪𝘵𝘳𝘰 laboratory in France. 2018 was a turning point with new shareholders, the separation of R&D activities under the name "Marionnet Label", and the ambition to become a major international player in Berries: Strawberry, Raspberry, Blackberry and Blueberry.

2018

Creation of Marionnel Label,
the new R&D department

2019

Partnership with Doriane
for research software

2023

New 400 m² (4 300 ft²) in vitro lab
and R&D center opening

4 plant breeders

2 Strawberry & Raspberry (CRIV)
2 Blackberry & Blueberry (ABT)

10 000 seedlings

New Strawberry lines from seeds observed every year

4 000 m² greenhouse

(43 055 ft²) multispan
greenhouses in Soings (CRIV)

Their challenge

Increase and expand berry breeding programs

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Take full advantage

of the genetic variability of strawberry plants

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Standardize and centralize

evaluation methods and data

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Secure 

the company's knowledge

⟶ Learn more on the challenges of Marionnet Label

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Our solution

Replace Excel sheets with Doriane software

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Facilitate

repetitive observation tasks

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Configure the software

with Doriane's team, to help us better screen the evaluation criteria

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Synchronize, share and secure

data to facilitate their interpretation and exploitation

Results

Doriane, a genuine "business" software

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A complete analysis

of results, operation and comparison of data over the years

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Opening new perspectives

to guide the choice of next selections

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Expand our activity :

After Strawberry and Raspberry, we are integrating Blackberry

⟶ Read the testimony of Marionnet Label

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Each year, we screen 400 to 500 strawberry progenies. Keeping our observation books and sharing Excel tables used to be long and tedious tasks. The Doriane research software allows us to rationalize our work. It is extremely powerful and today we are only using it at 10 or 20% of its potential. It opens up great perspectives for us.

Laurent Chausset, R&D director

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Business & Agronomy Engineer

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